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WordPress Revamp for a Digital Marketing SaaS

Written by:Team Anglara

Published:August 20, 2025

Figma→WordPress with Elementor, custom plugins, SEO fixes, and 90+ mobile speed.

Project Overview

A U.S.-based digital marketing SaaS engaged us to modernize its marketing website and keep it running smoothly. We converted Figma designs into WordPress using Elementor, built custom plugins and shortcodes, fixed technical SEO issues, and set up a maintenance rhythm that kept releases predictable. Our north stars were speed, stability, and flexibility: pages that load fast on mobile, a reusable component system for content teams, and clear QA so stakeholders spend less time checking and more time shipping. The result: a higher-performing site with a smoother editorial workflow and fewer surprises.

The Challenge & Solutions

Challenges

Design-to-WordPress Fidelity

Pixel-accurate conversion from Figma to a flexible, easy-to-edit WordPress build.

Mobile Speed Targets

Hit 90+ on mobile without breaking the authoring experience or visuals.

Technical SEO Debt

Fix GSC/SEMrush flags—structure, indexing, and performance-related issues.

Maintenance & Transparency

Keep delivery predictable with clear QA and updates without heavy oversight.

Solutions

Elementor + Custom Shortcodes

Reusable components mirror Figma precisely; authors can build pages without developer support.

Performance Passes on Mobile

Optimized assets, trimmed scripts, and best-practice settings to reach 90+ on most pages.

Technical SEO Remediation

Resolved crawl/index issues, improved structure, and addressed tool-reported errors for clean health signals.

QA & Communication Cadence

Robust QA reduced oversight; weekly calls + Gchat updates kept work visible and predictable.

Process

1. Define

Agree goals: fidelity, speed, SEO health, predictable delivery.

2. Research

Audit site health, performance, and design components.

3. Analysis

Map components and SEO fixes; prioritize quick wins.

4. Design

Translate Figma patterns into reusable Elementor/shortcodes.

5. Prototype

Validate component library on key page types.

6. Build

Implement templates, custom plugins, and SEO fixes.

7. Test

QA on devices; speed checks; fix regressions.

8. Launch & Iterate

Weekly releases; monitoring; improvements.

Product Specs / Tech Stack

Platform: WordPress on WP Engine.
Builder: Elementor with custom shortcodes/plugins.
Tools: Google Search Console, SEMrush (technical SEO).
Ops: Weekly calls + Gchat updates; predictable release cadence.
Performance: Asset optimization and script trimming for mobile 90+.

Key Innovations

Robust QA → Less Oversight

A strong QA process meant stakeholders didn’t need to micromanage tasks—work shipped right the first time, with fewer reworks.

Authoring-Friendly Components

Shortcodes and Elementor widgets enabled modular pages without layout drift, speeding up content updates and campaigns.

Transparent Communication

Weekly calls and Gchat updates kept priorities aligned, timelines clear, and risks visible early.

Book a free consult to plan your WordPress performance & SEO uplift.

Let’s Talk

The Impact

Better UX and Retention

Mobile speed score of 90+ on most pages.

Robust QA Reduced Oversight

Smoother delivery with minimal issues.

Faster Decisions and Fewer Blockers

Transparent, solutions-first collaboration.

5.0/5 Overall Rating

Quality, Schedule, Cost, and Willingness to refer: 5.0.

Conclusion

Design fidelity, speed, and SEO health can coexist. With reusable components, focused performance work, and a predictable cadence, we helped a SaaS marketing site reach 90+ mobile speed and ship reliably. If you want similar gains on WordPress, we’ll map a low-risk, high-impact plan. 13 - Thank you for watching.webp